4 Reasons We Love Etro

Etro is one of our favorite brands. It’s a family-run business — just like ours. Founder Gerolamo (“Gimmo”) Etro’s daughter Veronica designs the women’s line and his son Kean designs the menswear, which you’ll find at Raleigh. Here are four things we love about the line:

1. Global Inspiration

Etro is designed by globetrotters for globetrotters. Kean Etro is a student of African history, and he’s made more than 25 trips to Morocco to research his work. He credits those journeys for the collection’s imaginative, enthusiastic feel.

2. Dazzling Colors

Etro has earned a reputation for bold colors, especially in their shirts and accessories. If you want your wardrobe to include some pieces that are totally unique, Etro is a great choice.

3. Engaging Patterns

Etro garments are more than just clothes — they’re works of art. The patterns are so fine that the closer you look, the deeper your appreciation will be. Etro is famous for paisley, but you’ll also find a host of checkered, floral and geometric prints.

4. Must-Feel Fabrics

You can’t help but touch Etro clothing, from the smooth softness of velvet and the fine ribs of grosgrain (a corduroy-like material) to garments that combine two or three fabrics. Whether you’re intrigued by the interplay between color, pattern and texture, or just love creative designs – from elegant to outspoken – this line is for you.